the national youth development agency nyda is inaccessible to the rural youth while on a mobilisation visit of the world cup in lichtenburg in the north west last week order order we found that the world cup is even unknown to them with community members saying we hope that after the world cup maybe there will be improvements in our small village maybe the eyes of our officials will now be opened to poverty in the rural south africa this means that the people in rural areas don’t feel it they feel left out one youth member even said i_letter do not know anything about the world cup i_letter don’t even know the players it is not often that anything